SEO Search Engine Optimisation

search-engine-marketing

Search Engine Optimization is the process of conditioning a web page so that it becomes highly relevant to particular keyword phrases. SEO improves the chances that a page will show up high in natural search engine results.

To be effective at website promotion strategy, a website owner MUST understand how and where relevancy search engine positioning fits into the overall effort. A lack of understanding can lead a website owner to spend much more time and effort on relevancy search engine positioning than necessary. The proper approach is to understand the issues associated with relevancy search engine positioning, develop a strategy, implement it, and then continue to focus on link building strategies to improve page rank.We offer professional SEO services that help website(s) to achieve high search engine positions across major search engines.

Professional SEO Process:

Keywords Research

Keyword research is the first and most important step in your quest for search engine position and improved ranking. You must conduct professional and quality research, so you can discover and retain the keywords and keyword phrases necessary to later optimize your site for search engines.

Keywords are the foundation of any search engine optimization or search engine marketing strategy. If you don’t know what keywords people are using on search engines, you can’t effectively target your market through the search engines.

The accurate identification and careful selection of these important keywords and keyword phrases can literally make or break any website or online business. Ultimately, good keyword research can result in more customers finding your website, lead generation, and increased sales.

Submitting to Live Directories

Web directories are large, topical, searchable directories that differ from traditional relevancy search engines in that their content is maintained by actual humans rather than by ‘robot spyders’ checking your site. Hence they are “live.” Web directory personnel review your site and decide whether to include your website in their index. Sites in the index are located by browsing, by category, or by searching sites in the index using simple keyword matching.

The real power in submitting to live directories isn’t so much the link that is added to the particular directory, but the additional links that follow. Many of the live directories listed in this article allow other websites and directories to copy them.

Links

All major relevancy search indexes actively “crawl” the web. They do this by sending robot programs throughout the Internet looking for new websites. They find new sites by re-visiting sites already in their index and looking for new links that have been added since the last visit. If the link is to a new website, then that search engine will visit the site and add it to their index. All this happens automatically. Getting found through links is absolutely the best option! But, this requires some work in getting other sites to link to you. The absolute fastest and best approach to get found by major search engines is to use the Social Bookmarking strategy. If you get links to your site through social bookmarking sites, all of the search indexes will find you

Sitemap Submission

Most major relevancy search indexes now accept direct sitemap submissions. However, the format for sitemaps is different for each relevancy search index. In the future, there will probably be some type of sitemap standardization across the search indexes. For now, you should investigate each index’s format before building and submitting a sitemap to the search index. However, getting found through links is by far the better approach.

Direct Submission

To directly submit your website, access the submission page for each major search index, enter your web address, and submit the information.

Indexing/Spidering

Once a relevancy search engine becomes aware of your website (see submitting, later in this tutorial), your website will be placed in the search engine’s queue and scheduled for a visit. When the time comes, the search engine will send a “spider” or a “robot” to your website to gather information from it. These spiders or robots are just programs which go to your site and gather information from the Meta Tags and the actual ad copy on the site itself. Search engines will re-spider your website on a regular basis to update their indexes. The frequency with which search engines re-spider your website depends on your Page Rank.

Call us to get SEO consultancy from one of our search engine optimization experts.