BI & SEO

Search engine results are much more than a place to try to rank.  They are a wealth source of information that can be gathered and leveraged though out your organization; making the recipients much more effective in their current tasks.  Our approach with our clients includes:

Defining Competitors: Though you may have a list of competitors that you can name immediately, there are many that exist online that go unidentified and unchecked. Find out who your real competitors are.

Partnerships, Affiliations and Advertising Opportunities: Discover new opportunities for yourself, the existing affiliations of your competition, and what exists on the web to give you the competitive edge.

Potential Threats:  Define your competitions organic strengths and weaknesses and gauge potential threats to your bottom line using the qlikview review BI software

Business intelligence software comparison (BI) is a business management term which refers to applications and technologies which are used to gather, provide access to, and analyze data and information about company operations. Business intelligence systems can help companies have a more comprehensive knowledge of the factors affecting their business, such as metrics on sales, production, internal operations, and they can help companies to make better business decisions. Business Intelligence should not be confused with competitive intelligence, which is a separate management concept.

Business intelligence applications and technologies can enable organizations to make more informed business decisions, and they may give a company a competitive advantage. For example, a company could use business intelligence applications or technologies to extrapolate information from indicators in the external environment and forecast the future trends in their sector. Business intelligence is used to improve the timeliness and quality of information and enable managers to better understand the position of their firm in comparison to its competitors.

Business intelligence applications and technologies can help companies analyze the following: changing trends in market share, changes in customer behavior and spending patterns, customers’ preferences, company capabilities and market conditions. Business intelligence can be used to help analysts and managers determine which adjustments are most likely to affect trends.

BI systems can help companies develop consistent and “data-based” business decisions–producing better results than basing decisions on “guesswork.” In addition, business intelligence applications can enhance communication among departments, coordinate activities, and enable companies to respond more quickly to changes (e.g., in financial conditions, customer preferences, supply chain operations, etc.). When a BI system is well-designed and properly integrated into a company’s processes and decision-making process, it may be able to improve a company’s performance. Having access to timely and accurate information is an important resource for a company, which can expedite decision-making and improve customers’ experience.

In the competitive customer-service sector, companies need to have accurate, up-to-date information on customer preferences, so that the company can quickly adapt to their changing demands. Business Intelligence enables companies to gather information on the trends in the marketplace and come up with innovative products or services in anticipation of customer’s changing demands. Business Intelligence applications can also help managers to be better informed about actions that a company’s competitors are taking. As well, BI can help companies share selected strategic information with business partners. For example, some businesses use BI systems to share information with their suppliers (e.g., inventory levels, performance metrics, and other supply chain data).

BI software can also be designed to provide managers with information on the state of economic trends or marketplace factors, or to provide managers with in depth knowledge about the internal operations of a business.

If you would like more information on these services contact us today.